{"id":17221,"date":"2023-12-13T04:29:50","date_gmt":"2023-12-13T12:29:50","guid":{"rendered":"https:\/\/westcapitallending.com\/blog\/?p=17221"},"modified":"2024-03-27T11:44:51","modified_gmt":"2024-03-27T18:44:51","slug":"west-capital-lending-partners-with-top-mortgage-influencers","status":"publish","type":"post","link":"https:\/\/westcapitallending.com\/blog\/west-capital-lending-partners-with-top-mortgage-influencers\/","title":{"rendered":"West Capital Lending Partners with Top Mortgage Influencers"},"content":{"rendered":"

Leveraging the power of social media, West Capital teams up with What\u2019s A Mortgage’s high-profile loan officers, aiming to transform homeowner education into lucrative loan opportunities.<\/p>\n

It\u2019s a new way of doing business and West Capital Lending doesn\u2019t want to miss a beat or a loan. That’s why it\u2019s teamed up with the 15-member team of loan officers at What\u2019s A Mortgage, to be its lead generator.<\/p>\n

Minh Nguyen, Jidy Buckley and Adam Encinas of What\u2019s a Mortgage will use their social media followings to educate homeowners and consumers, then capture that client information via direct message (DM), according to West Capital Co-Founder Daniel Iskander.<\/p>\n

\u201cThey collect these DM\u2019s and essentially it\u2019s like a marketing source,\u201d Iskander said in an interview with NMP. \u201cThen they turn these DM\u2019s into leads and then they close loans.\u201d<\/p>\n

Iskander said when Nguyen was doing something similar for loanDepot it led to $70 million in closed production in just one month.<\/p>\n

\"\"Minh Nguyen
\nNguyen is a loan officer with 239,000 followers, and his colleague Buckley has about 365,000 followers just on Instagram.
\n\u201cThe number two and the number four mortgage influencers in the country and their team of loan officers have joined West Capital Lending,\u201d Iskander said.<\/p>\n

West Capital Lending has been the top originator for Rocket Pro TPO for the last 29 consecutive months. The company just closed its 10,000th loan on Dec. 8 with Rocket Pro TPO, it does business with about 100 different lenders. In total, West Capital has inked about $3.78 billion worth of loans.<\/p>\n

The mortgage influencers will be branding Rocket Pro TPO and West Capital Lending as part of the deal, which doesn\u2019t necessarily come with a large dollar amount. Iskander said they onboarded them like they would any loan originator, since they are also licensed as LOs.<\/p>\n

Adam Encinas, vice president at West Capital and president of What\u2019s a Mortgage, manages the team of 15 loan officers who moved onto the platform.<\/p>\n

It\u2019s about \u201cusing education first and building trust through the content that we put out,\u201d Encinas said.<\/p>\n

\"\"<\/p>\n

Jidy Buckley
\nHe went on to add that Iskander has created a \u201cpowerhouse broker shop that is forward thinking (in) where it’s going from a mission standpoint, but also a technology standpoint.\u201d<\/p>\n

\u201cIt\u2019s almost like having retail technology with wholesale rates,\u201d Encinas said, describing West Capital Lending.<\/p>\n

Encinas said coming from a direct lending space there seemed to be a \u201clack of transparency from up top on margins and companies making changes and not understanding why they were doing the changes.\u201d He said those margins just hurt the consumer.<\/p>\n

\u201cWe are consumer facing on social media, and you need to make sure you offer a product suite that can serve that consumer and a lot of direct lenders cannot do that nor do they have transparency in their pricing,\u201d Encinas said.<\/p>\n

Rocket Pro TPO Executive Vice President Mike Fawaz said he could see something special was brewing between the two companies and it all came together at Originator Connect in late August.<\/p>\n

\u201cI\u2019m just a middle person and I want to promote every single broker and put them in a position to win,\u201d Fawaz said.<\/p>\n

Both companies are on track to have a really good year in 2024, he added.<\/p>\n","protected":false},"excerpt":{"rendered":"

Leveraging the power of social media, West Capital teams up with What\u2019s A Mortgage’s high-profile loan officers, aiming to transform homeowner education into lucrative loan opportunities. It\u2019s a new way of doing business and West Capital Lending doesn\u2019t want to miss a beat or a loan. That’s why it\u2019s teamed up with the 15-member team […]<\/p>\n","protected":false},"author":1,"featured_media":17240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[66],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/westcapitallending.com\/blog\/wp-json\/wp\/v2\/posts\/17221"}],"collection":[{"href":"https:\/\/westcapitallending.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/westcapitallending.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/westcapitallending.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/westcapitallending.com\/blog\/wp-json\/wp\/v2\/comments?post=17221"}],"version-history":[{"count":4,"href":"https:\/\/westcapitallending.com\/blog\/wp-json\/wp\/v2\/posts\/17221\/revisions"}],"predecessor-version":[{"id":17245,"href":"https:\/\/westcapitallending.com\/blog\/wp-json\/wp\/v2\/posts\/17221\/revisions\/17245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westcapitallending.com\/blog\/wp-json\/wp\/v2\/media\/17240"}],"wp:attachment":[{"href":"https:\/\/westcapitallending.com\/blog\/wp-json\/wp\/v2\/media?parent=17221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/westcapitallending.com\/blog\/wp-json\/wp\/v2\/categories?post=17221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/westcapitallending.com\/blog\/wp-json\/wp\/v2\/tags?post=17221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}