West Capital Lending Names Giorgio Bertuol President Of Sales
After years at the helm of loanDepot’s direct sales, Bertuol makes the cross-channel leap
West Capital Lending, one of the nation’s fastest-growing mortgage brokerages, has appointed industry veteran Giorgio Bertuol as its new President of Sales, bringing him out of retirement to lead the company’s national sales team.
Bertuol explained his decision to retire earlier this year, saying “I hit all of my personal retirement goals March 2025. I felt it was the right time to retire, given my mom has stage 4 cancer and is bravely fighting to stay alive.” But, a few months later, he realized “I have so much to give,” he said. “I also came back with a different purpose and meaning as I want to help those that are less fortunate and give back to those that need it the most while helping grow this incredible company that has substantial momentum.”
In the past 12 months, West Capital has grown its overall workforce by about 50%, according to Modex, reaching a total of 1,124 sponsored loan officers, per NMLS Consumer Access. With roughly $3.22 billion in loans closed year-to-date, according to Modex, the company is poised to top last year’s $3.36 billion total.
A Strategic Hire For A Transforming Market
Bertuol joins West Capital Lending with nearly three decades of experience in mortgage lending and a reputation for transforming sales teams into high-performing engines of growth. He most recently served as Executive Vice President of Direct Sales at loanDepot, where he played a pivotal role in scaling the company’s consumer-direct lending division into one of the largest in the country.
Before his decade-long tenure at loanDepot, Bertuol co-founded Direct Loan America, an early player in online lending, and served as its CFO. His blend of entrepreneurial grit and corporate leadership gives him a rare perspective on building scalable sales structures while keeping a customer-first focus.
“Welcoming Giorgio to West Capital Lending represents a major step forward for our company,” said Danny Iskander, Co-Founder of West Capital Lending. “His ability to design scalable sales structures, mentor leaders, and bring the best out of his teams will allow us to meet the demand of today’s market while continuing to deliver exceptional service to our clients and partners.”
Bertuol recalled how West Capital’s leadership drew him back into the business. “When Danny flew down to Brentwood, TN to just meet with me confidentially I knew he was serious and committed about growing his company to the next level. Having a hands-on owner that is deeply passionate, cares about his people, his family, and his company made me want to join forces with him as I know the best years at WCL are yet to come.”
Leading With Experience
In his new role, Bertuol will focus on optimizing the national sales organization, developing leaders across multiple regions, and driving channel performance. His leadership is expected to sharpen the company’s edge in the fiercely competitive mortgage marketplace.
“I’m honored to step into the role of President of Sales at West Capital Lending,” Bertuol said in a statement. “This is an incredible opportunity to lead a talented team that’s committed to delivering value, trust, and results for our customers. West Capital Lending has built a reputation for innovation and service, and I’m excited to help take that to the next level.”
A Track Record In DTC Lending
Bertuol’s career has been defined by his direct-to-consumer (DTC) sales expertise. At loanDepot, he oversaw large call-center teams and helped design the systems and training that fueled the company’s explosive growth. Bringing that experience to West Capital Lending signals a push to further expand the company’s consumer-direct capabilities, with an eye toward innovation and borrower satisfaction.
“Bringing me into this role signals the company’s commitment to growth, performance, and a culture of winning,” Bertuol added. “My focus will be on strengthening relationships, developing new strategies, and building a sales organization that not only reaches its goals but consistently exceeds them.”
Positioning For The Future
By combining competitive products, cutting-edge technology, and a culture of support, West Capital Lending is doubling down on its strategy of empowering mortgage professionals.
Bertuol also pointed to momentum in the wholesale channel as a catalyst for his return. “The broker business is growing and brokers are gaining more market share. [Co-Founders] Danny and Eric [Hines] have the winning model that is loan officer centric. Having Danny, Eric and myself all of whom were loan officers at one point, we know what loan officers need and want. West Cap offers everything a loan officer dreams about — competitive pricing, product offering, flexibility, independence, fast service, full support, training, strong marketing, brand — all while still having institutional and quality control in place to stay compliant.”
For Bertuol, the move reflects both unfinished business and a chance to shape the future of one of the industry’s rising stars. As he steps into the role, all eyes will be on how his leadership reshapes the national sales force and positions West Capital Lending for its next stage of growth.